I met Ahmad Humeid on a shoot for Al-Sijill magazine. He is a pioneer in the field of Middle Eastern media. Ahmad started his first design studio in 1991 while still studying architecture at the University of Jordan. Since then he has been involved in various publishing, design and technology ventures in the Middle East. In 1996 he was part of the founding team of Arabia.com, the Arab region’s first internet based portal.
His current Amman based design firm, Syntax, works with companies as well as governmental, non-governmental and international organizations to create innovate brands, design and user experiences. Syntax recently handled the branding and web design for the city of Amman.
In late 2005, Ahmad co-founded TootCorp, a web venture focusing on the potential of self-publishing and user-created media. In 2006, TootCorp launched Ikbis.com, the first Arab photo and video sharing site, which was described by Newsweek magazine as the Arab YouTube. His writings can be found at www.360east.com where he maintains a very popular blog. He also owns one of only 4 Smart cars in the country of Jordan.
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