I'm told that the owner of this liquor store has been offered tens of thousands of dollars for his sign by swarms of wealthy, loft owning New Yorkers, and has turned them all down. He won't sell the sign, but he will slap the logo on shirts, hats, flasks, and even underwear. The sign is just one more example of the handmadeness of things that we have lost in this country. A guy somewhere in Espanola built this sign, and did so with equal parts creativity and skill. It has become a well known landmark in a way that a chinese-made Chili's sign never will.
Would like to see what it looks like at night
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