Today I visited a well known Chicago landmark, the Willis Tower. Maybe you've never heard of it. Perhaps you know it by it's old name, the Sears Tower. In March 2009 a London-based insurance broker Willis Group Holdings, Ltd., agreed to lease a large portion of the Sears Tower and as part of the agreement obtained the building's naming rights. On July 16th, 2009, at 10:00 am Central Time, the building was officially renamed Willis Tower. On August 24th, 2009 I refused during the entire duration of my visit to call the building by its stupid new name. How do you get away with renaming a famous American landmark after your crappy foreign company? Answer: As enraged as I was, I still had to admit that the newly installed "don't hate us" Skyboxes, which are glass boxes that extend out over the building with a clear view 103 stories down, are pretty cool. What happened to you Sears? You used to be cool. You could have built Skyboxes, but somehow you were led astray into the land of Lee jeans and $20.00 shoes.
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