Thursday, August 19, 2010

I FORGET WHO THIS IS

I used to take away a lot more from my photo shoots for Nox magazine before they switched to an all Arabic format. Case in point, I shot this guy today and have no idea who he is. I sat through an entire interview in Arabic. As this guy was rather animated, I assume he is an artist of some sort and not a banker (my apologies to all my banker readers). In some ways it's nice that the magazine is in the native language of the country where it is published. Unfortunately, from a business prospective, expats and wealthy Jordanians (many of whom can't read Arabic) make up the overwhelming majority of magazine readership here, so Nox Arabic has a few hurdles to clear to gain a new readership base.

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